Heading to the Hall of Flowers in Ventura – Is Your Target Market: Women 50+ ?
- Dr. Joan Irvine
- Feb 26
- 1 min read
One of the biggest opportunities in cannabis right now is the 50+ market — the fastest-growing consumer segment. New research is also showing promising connections between cannabis and cognitive health, wellness, sleep, pain management, and intimacy (https://tinyurl.com/3ues949m).
Through my radio show Your Best Life on the HealthyLife.net Radio Network, I educate and engage a powerful demographic that many brands want to reach but struggle to communicate with effectively.
Audience profile
• 70% women, primarily 40+
• Higher-income, wellness-focused listeners
• Highly engaged in longevity, lifestyle, and wellness
Audience reach
• HealthyLife.Net: 14.8M monthly | 177M annually
• Your Best Life: 412,600 monthly | 5.02M annually
• LA South Bay reach: 4.9M monthly | 59M annually
I’m attending Hall of Flowers to discover innovative products that improve quality of life for seniors and women. This segment is most interested in edibles, tinctures, creams, and beverages.
Speaking of health and with all the recent research on the negative effects of alcohol on one’s health, especially as we age. Cannabis beverages can help with this transition. On a personal note, I stopped drinking alcohol using cannabis beverages - https://tinyurl.com/9wua8bv7
If your brand is looking to reach this fast-growing and brand-loyal market, let’s connect.
Or DM me on LinkedIn or Facebook to schedule a meeting.
About Dr. Joan
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