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  • Dr. Joan Irvine

Embracing the Power of Age: Baby Boomers Defy Aging Stereotypes




"We do not have to GROW OLD just because we are getting older." This powerful statement is the first text on my site and resonates with women aged 60 and above who refuse to accept societal expectations of aging. In a world that often portrays aging as a decline, women are reclaiming their vitality, embracing their sexuality, and challenging age-related stereotypes. This blog aims to celebrate the strength, resilience, and beauty of women in their ‘older’ years while debunking the myths surrounding aging. Let's explore the transformative journeys of women who refuse to let age define them.


The Cannabis Industry and Aging: The cannabis industry, which owes its early acceptance to the Baby Boomers in the 60’s is now witnessing a shift in attitudes towards older adults. While some suggest that age-related changes impact the effects of cannabis, the absence of concrete data leaves room for skepticism. As older adults aged 65 and above become the fastest-growing demographic of cannabis users, it's crucial to explore the true potential of this plant and its impact on well-being.


Redefining Sexual Wellness: Aging doesn't diminish one's capacity for intimacy and pleasure. In fact, it can enhance it. Breaking free from societal taboos, women over 60 are embracing their sexuality and enjoying hot, fulfilling sex lives. Dispelling the notion that age impairs sexual function, we delve into the importance of open discussions, self-exploration, and maintaining hormonal balance to foster a satisfying and vibrant sexual life. Trailblazers and Role Models: In a society that often overlooks the contributions of older women, we highlight inspiring examples of women in their 60s, 70s, and beyond who continue to thrive and lead remarkable lives. From iconic actresses like Jane Fonda, Lilly Tomlin, and Rita Moreno to legendary singers Tina Turner and Dolly Parton, these women demonstrate that age is no barrier to success, vitality, and sexiness. In fact, Martha Stewart at 81-year-old is one of the latest cover stars on the iconic magazine's 2023 issue, stealing the title of the oldest to pose for the publication from Maye Musk, who appeared on the 2022 cover at age 74.


The Power of Age Beliefs: Psychologist Becca Levy's book, "Breaking the Age Code," sheds light on the influence of self-perception on longevity. Her research reveals that positive age beliefs can add or steal EIGHT years from our lives, surpassing the impact of blood pressure, cholesterol, or BMI. “Too often, we don’t realize that our age beliefs are the product of cultural biases, rather than scientific facts. We forget that only 25 percent of our health is due to genes. That means three-quarters of our health is determined by environmental factors, many of which we can control … one of those controllable factors is age beliefs.”

By challenging cultural biases and embracing a positive outlook on aging, women can harness the transformative power of their mindset to live longer, healthier lives. Embracing Change and Taking Control: As we age, certain changes are inevitable. However, the key lies in adapting to these changes while retaining a sense of empowerment. Nurturing a healthy lifestyle through mindful eating, regular exercise, and self-care allows women to defy aging stereotypes and maintain their vitality. By taking charge of their choices, women can break free from the limitations imposed by age-related biases.


Sadly, I have friends who use genes as an excuse to age rather than their diet or lifestyle. Too much food, sugar, and alcohol are few culprits. These women act and dress like frumpy ‘old’ ladies (note age bias). Plus, how can they feel sexy when they’ve heard their whole life – old people don’t have sex – and doctors don’t ask them about their sex lives? For example, “We know that women lose estrogen at menopause. They lose testosterone from about age 30 on, becoming more of a crisis as they approach age 60. Testosterone is a pivotal and important hormone for women of all ages." Has your doctor discussed this with you?

Age is not a barrier to living a fulfilling life. Women aged 60 and above are reclaiming their power, challenging stereotypes, and embracing their true potential. By embracing positive age beliefs, nurturing their well-being, and celebrating their sexuality, women are proving that they can live vibrantly and passionately regardless of their age. Let us shatter societal expectations and celebrate the ageless spirit of the Baby Boomers who continue to rock and inspire us all.




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