Joan Irvine Spokesperson for the 50+ Market

Dr. Joan Irvine
Jan 6
2 min read

Spokesperson for the 50+ Wellness Market: Trusted. Credible. Influential.

Why Brands Hire Joan Irvine

Today’s 50+ consumer is informed, affluent, and actively investing in health, longevity, and quality of life. They are not looking for hype — they want trusted voices who understand where they’ve been and where they’re going. Joan Irvine is that voice.

She speaks with the 50+ audience, not at them — combining professional expertise, lived experience, and authentic connection.

Platform & Reach

Host: Your Best Life on HealthyLife.Net Radio Network

70% women, primarily 40+
Higher-income, wellness-focused listeners
Actively engaged in longevity, lifestyle, relationships, and personal growth

Audience Metrics:

HealthyLife.Net: 10M+ monthly views
Your Best Life: 5M+ views in 2025; 185,000 monthly views in the South Bay

This is relationship-based influence, not passive listening.

Why Joan Resonates with the 50+ Wellness Consumer

✔ She Is the Audience Joan understands the physical, emotional, and lifestyle transitions of midlife and beyond — because she is living them and leading the conversation.

✔ Clinical Expertise + Real Life Doctor of Clinical Hypnotherapy, wellness educator, and long-time cannabis advocate translating complex topics into relatable, actionable insights.

✔ Deep Trust & Credibility Years of radio hosting, community leadership, and public advocacy — including being a Mayoral candidate in Redondo Beach (2025) — have built a loyal, trusting audience.

✔ Calm, Confident, Intelligent Voice. Ideal for brands that want to educate, reassure, and inspire — not alarm or oversell.

Key Wellness Topics